We acted as consultants with Research-Toolkit. Research & aanecdotal evidence provides that many graduate employers require students to have some enterprise-related (and value-adding) employability skills.
'Commercial awareness' is often quoted as one such skill, seen to be in short supply. This project, part-funded by the National Council for Graduate Entrepreneurs, seeks to conduct a pilot study to explore how effective Universities are at developing such 'commercial awareness' skills.
The research will enable policy-makers and educators to understand fully what employers mean by commercial awareness and how their perceptions of this skill set match those of the students.
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